January 2009
32 posts
“Consumer Interest In Paid Internet Content Wanes: Deloitte Consulting: Research...”
– Consumer Interest In Paid Internet Content Wanes: Deloitte Consulting - 2009-01-28 23:32:59 - Multichannel News
Sawickipedia: Those thinking premium models are the saving grace in the current Ad recession might be in for a rude awakening.
“The smart thing for President Obama to do to encourage lower gas consumption is...”
– Motor World: Obama and emissions: Right vs. smart - Jan. 26, 2009
Sawickipedia: Price driven solutions even via a tax to capture common’s costs are better then dictated arbitrary standards
“Then there’s that standard bullshit argument that you can have an ad free blog...”
– Guess what – being an income making blogger isn’t cut & dry - WinExtra
“Trying to find someone who had the authority to discuss partnerships or...”
– Yahoo Quietly Shutters Yahoo Pets [grin] » Dogster Inc. Company Blog
Sawickipedia: Great quote from Ted@Dogster while dancing on the grave of a now former competitor :-)
“Anybody who fails should be allowed to fail. Capitalism without bankruptcy is...”
– Great quote on Capitalism & free markets from Soros associate - busterbuster’s posterous
(via rafer)
Sawickipedia: Great find. Can someone tell Congress and the President that failure is a fact of life?
“If you buy sea salt, you’re paying a premium for the luxury of being a...”
– Buying Sea Salt? You Might Be a Sucker. - Ted Dziuba
Sawickipedia: I love rants
“We should applaud Obama’s call for an “era of responsibility.”...”
– Obama Can Talk, But Can He Walk?, Declan McCullagh Wonders If Obama Can Live Up To His Rhetoric On The Economy - CBS News
Sawickipedia: Amen on responsibility and bailouts.
“In November, almost one-third (30.6%) of all visitors to ProFlowers.com made a...”
– Nov. E-Commerce Update: Sites With Highest Conversion Rates | Nielsen Wire
Sawickipedia: Those are some insane conversion rates and if valid show why those folks pay high CPA commissions to affiliates.
If the overarching theme is retribution for...
Great quote from a friend (Dave from MD) on his thoughts and hopes for the new President:
“If the overarching theme is retribution for percieved wrongs from the last 8 years, then the divisiveness and rancor will just continue and ruin this man’s presidency (IMO). I believe that the detritus of the Clinton years played a large role in tainting the views of so many against Bush. I will...
“Well, if we can do something legislative then I usually prefer a legislative...”
– Obama may not lift stem cell limits - Carrie Budoff Brown - Politico.com
Sawickipedia: Now this is change even I can believe in. It’s great to see Obama looking to restore some semblance of respect for the separation of powers and brances of government. I’ll be the first to say that...
“Younger liberals, by contrast, have had no such chastening experiences. Watching...”
– Peter Beinart - Admit It: The Surge Worked - washingtonpost.com
Sawickipedia: Some advice from another liberal to my more exuberant liberal friends. I see this all the time in Seattle where liberal group think runs amok with no one questioning their ideology. You were right on Bush, don’t...
“Why am I coming over all queasy this week? Oh, yes, it must be coronation—sorry,...”
– The Coronation of King Obama - The Daily Beast
Sawickipedia: A great observation of American politics from a Brit
“We are proud to announce the availability of the Lookery Ad Controller featuring...”
– Announcing the Lookery Ad Controller featuring the Universal Ad Tag | Lookery Blog
Sawickipedia: There’s a lot of opportunity for smart pubs right now and the smart ones are signing for Lookery.
“The Economic and Revenue Forecast Council just released statistics for January’s...”
– January revenue collections: Down.
Sawickipedia - Anyone who thinks the market or the economy are turning around are in for a can of hurt. State of WA is running 10% below rev projections tied to an unprecedented $5.7B deficit. Not good.
“If you’re saying that there needed to be scenes of the Internet interacting with...”
– Interview with David Simon, creator of “The Wire”; “The Wire” series finale | Salon Arts & Entertainment (via fred-wilson)
Sawickipedia: As much as I admire Simon’s work with The Wire - he’s so wrong about the Internet and online writers/bloggers. He represents exactly the...
“Small cities in 25 states — almost 100 communities in all — have lost commercial...”
– Lacking Airlines, Small Cities’ Economies Suffer - NYTimes.com
Rafer sez: Either we rejuvenate train service in the US or these cities will shrivel and die. We’ll all end up living in one of a six to ten mega-cities. That migration and urban sprawl would be much, much worse.
(via rafer)
...
“the lack of sufficient commuter rail and light rail is an enormous macroeconomic...”
– andy weissman twittered this great post and i just got around to reading it today. i totally agree with gregor. how do we get washington to understand this issue better?
The Obama Plan:Fiasco Potential is High | Gregor.us
(via fred-wilson)
Sawickipedia: Being in one of the areas mentioned -...
“the new info shopper. These people just can’t buy anything unless they...”
– New Info Shoppers - WSJ.com
Sawickipedia: Spin won’t work in this day and age. Great products - great specs, great reviews and great fans. Without those you will fail. There’s a reason Apple is kicking ass it has all three. And there’s a reason the US auto makers need bailouts...
“Each time an online ad broker delivers an ad, the broker captures information...”
– Ad Shops Eye Web Space - WSJ.com
Sawickipedia: Agencies get it. It’s all about audience data. The more you know, the better you can target ads, and the better they perform. Moving the intelligence of online ad buys from the sell side to the buy side will have a very dramatic impact on the...
“First, sites must devote better — not necessarily more — real estate...”
– Fleeting Impressions
Sawickipedia: Where to start? Page layout advice, selling ads based on time? Are you kidding me? If any online pubisher follows this advice not only will they not succeed, they deserve to fail.
Online advertising is the only growing ad medium for a reason. And it has...
“CS-CPI Negative 3.1% Year over Year in November”
– Mish’s Global Economic Trend Analysis: CS-CPI Negative 3.1% Year over Year in November
Sawickipedia: Can you say Deflation? I can. Also despite interest rates falling - real interest rates are actually quite high - 6 to 8%. Historically that’s quite high.
“As an example, Mr. Galeotti said that he may be paying 80 cents a click this...”
– Some Online Ads Thrive in a Miserable Economy - Bits Blog - NYTimes.com
Sawickipedia: Performance marketing - SEM, Lead Gen as shown during the 2001 recession - is a counter cyclical play. When sales are walking in the door you don’t need to pay for conversions. When times get tough,...
“Funnel metrics
And in fact, they list some of the key conversion rates between...”
– Freemium business model case study: AdultFriendFinder ARPU, churn, and conversion rates | Futuristic Play by @Andrew_Chen
Sawickipedia: Thanks for posting Andrew - Great stats that all consumer marketers should read
“What I have not seen emerge quite as much is the “everything but code” (EBC)...”
– Everything but code - jon steinberg
Sawickipedia: Well put - this applies at very early stage startups. As an EBC myself, it helps to have a specialty in some area and the ability to “fake it” in the others so you can grow into a more focused role as the company grows up.
“Small cities in 25 states — almost 100 communities in all — have lost commercial...”
– Lacking Airlines, Small Cities’ Economies Suffer - NYTimes.com
Rafer sez: Either we rejuvenate train service in the US or these cities will shrivel and die. We’ll all end up living in one of a six to ten mega-cities. That migration and urban sprawl would be much, much worse.
(via rafer)
...
“Small cities in 25 states — almost 100 communities in all — have lost commercial...”
– Lacking Airlines, Small Cities’ Economies Suffer - NYTimes.com
Rafer sez: Either we rejuvenate train service in the US or these cities will shrivel and die. We’ll all end up living in one of a six to ten mega-cities. That migration and urban sprawl would be much, much worse.
(via rafer)
...
“Transform your Blackberry into the Ultimate Remote Control”
– Unify4Life™ | Smartphone Intelligence
“Best of all, so few interactive marketers focus on video optimization that most...”
– The Forrester Blog For Interactive Marketing Professionals
Sawickipedia: Search Arbitrade opportunity
“Ad networks may become disintermediated as the technology they provide are...”
– Your Vision Wanted: Future of Advertising & Technologies | Darren Herman
Sawickipedia: Very prescient quote. See Havas, Universal McCann, WPP, Publicis, etc. all have already bought, built or are building in-house networks.
“Online traffic, in other words, is moving towards sites where advertising has so...”
– Not ye olde banners (economist)
Sawickipedia: Cheap inventory is the golden egg for Intender Arbitragers and why Lead Gen is such a strong counter cyclical play.