So I remembered that the mission statement for the Cheezburger Network is “5 minutes of happiness each day” and I was thinking about that statement and how powerful it is. It says nothing about the product or service, but says everything about the way they want you to feel after using the service. If you didn’t know what the Cheezburgers were all about, you can imagine any number of things they might deliver to give you those 5 minutes of happiness.
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