Online Ad Revenues broken down by display type.
Amazing to see the _only_ change in market share is 1pt going from rich media to video across the entire online ad ecosystem.
I don’t buy that at all as someone in the trenches of online ad sales w/ @ICHCheezburger. I see more spend on video, sponsorships and social. In fact banners are often overstated in terms of sped because banners are the virtual currency of media plans - they pay for free value add sponsorship/integrations.
Also I think there is a fair amount of saturation in the search space so I am curious to see if search growth lags display.
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_only_ change in market share is 1pt going from rich media to video across the entire online ad ecosystem.I don’t buy...
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