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Bankers are aggressively pursuing the company, but Facebook remains elusive about a commitment to specific banks, even though an IPO looms. Mr. Ebersman told some bankers that he is skeptical over what contribution investment banks could make to a Facebook IPO, since the company is so highly sought after by major investors, said people familiar with the matter.

So Facebook executives may go the unusual route of telling the Wall Street establishment to buzz off, kind of like what Google did in its IPO when it rankled bankers with a Dutch auction that cut out a chunk of the banker fees.

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