Most interesting to me, Yonatan Zunger, Chief Architect of Google says:
“We thought this was going to be a huge deal: that people would behave very differently when they were and weren’t going by their real names. After watching the system for a while, we realized that this was not, in fact, the case. (And in particular, bastards are still bastards under their own names.) We’re focusing right now on identifying bad behaviors themselves, rather than on using names as a proxy for behavior.”
That’s gotta hurt.
The key takeaway: Google spent a huge amount of goodwill on an attractive, but untested idea, which Yonatan summarizes as “Bastards won’t be bastards under their real name.” (As an aside, there’s a lean startup lesson there, but Google has yet to pivot.) You shouldn’t make the same mistake.
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Google Failed Because of Real Names « Emergent Chaos OMG an untested idea turns out to be false? That never happens! Ever! <sarcasm off> Moral of the story? Always assume your hypothesis are hypothesis and more often then not will be wrong in the face of real world testing. |
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