So, Davis set out to find data. She founded the Geena Davis Institute on Gender in Media in 2006 and sponsored an academic study — enlisting professors at the U.S.C. Annenberg School for Communication and Journalism to analyze the content of 101 children’s movies released between 1990 and 2004. Last year she followed up with an analysis of films from 2004 to 2009. Both reached the same conclusions. Of the 5,554 speaking characters studied, 71 percent were male and 29 percent were female. That’s a 2.42 to 1 ratio, which has not changed much in 20 years.

Not only were female leads in short supply, researchers found, but in crowd scenes and group scenes only 17 percent of characters were women. In addition, female characters were far more likely to be “hypersexualized” — 25 percent were wearing tight , provocative, revealing clothing, compared with four percent of males — and physically attractive (14 percent versus. 3.6 percent). The female characters were younger than their male counterparts, and the sole goal of the females was usually to find romance. Not one of the animated female characters had a shape that was possible in real life.