Ad Age: On the heels of that question and recent events, what should Groupon do?
Mr. Kedrosky: Sell sell sell!!! The actual problem with the transaction came down to the break fee. Groupon got very worried that this deal would fall apart due to anti-trust regulations (Google has had problems with this before). Groupon wanted to sell, but in case the deal fell apart, they wanted to get paid anyway, and that’s the purpose of a break fee. At the end of the day, since Google couldn’t come up with a a large enough break fee, it means there was a real likelihood that the deal could have fallen apart and they had something to worry about.
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