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I don’t think Apple realizes how badly the App Store approval process is broken. Or rather, I don’t think they realize how much it matters that it’s broken.

The way Apple runs the App Store has harmed their reputation with programmers more than anything else they’ve ever done. Their reputation with programmers used to be great. It used to be the most common complaint you heard about Apple was that their fans admired them too uncritically. The App Store has changed that. Now a lot of programmers have started to see Apple as evil.

Apple’s Mistake

Sawickipedia: Great post by Mr. Graham and gets at the heart of developer relations and the mess Apple has made for itself.  Apple has never been great at developer relations. And given that fact, developers should not be surprised now that Apple isn’t great at developer relations.  It speaks a lesson that @rafer and I learned hard at Lookery, be extremely knowledgeable about the host you are reliant on and hedge your bets.  At Lookery, it cost us our business in the end and hopefully app devs for the iPhone won’t make the same mistake we did.

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