What it means for SEO Google has a serious problem, and I’m sure that they have been working on it relentlessly for quite some time now. What it means for SEO is that whatever is working for the sites mentioned in this article - it will probably stop working soon. I would not be surprised to see Google shift even more ranking signal power from anchor-text heavy links to relevant social media “chatter”. I have a feeling that it’s gaining more traction as we speak. Of course, tweets and status updates can be spammed, bought and faked, too. But at least it will buy Google some time. This fight is never over nor ever “won” by anyone. Ever.