When you think of the idea of “checking-in” at a venture in a mobile app, you likely think of Foursquare or Gowalla right now. The two gained significant momentum, funding, and users in the location space in 2009. But even with the growth, both services are still relatively small, neither much bigger than 200,000 users. That’s why much larger social networks like Facebook are perceived to be a potential risk to them. And one of those bigger networks has just entered the fray: Yelp.
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Yelp Enables Check-Ins On Its iPhone App; Foursquare, Gowalla Ousted As Mayors Sawickipedia: As anyone who has worked in the casual gaming space already knows - game mechanics can’t be copyrighted and are quickly imitated. Just ask Popcap about the gazillion Bejeweled/Match-3 knock offs it’s faced. And as casual game developers have learned, resting on the laurel of your mechanic will quickly lose you market share to competitors. It’s important to create a rich full-game experience around the mechanic. It will be interesting to see which of the LBS apps wins as they compete more and more like game developers instead of as “app” developers. |
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nickdouglas reblogged this from dpstyles and added:
I really hope that this imitates Twitter vs. Facebook: Yelp keeps adding the features of the young upstarts, while the...
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alexandergordon reblogged this from dpstyles and added:
social utility part...mainly what will hold Yelp back in location-based, I think. My...
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whitneymcn reblogged this from caterpillarcowboy and added:
front, but we also...something else going...here: for better...
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caterpillarcowboy reblogged this from sawickipedia
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