Zynga’s doing all right b/c they have leverage
@caterpillarcowboy they are doing exactly the right thing by hedging out of FB. They can spend those huge ad buying dollars elsewhere and still make money — and FB knows it. I’m talking about this at the KL Facebook Dev Garage this Saturday: Get in, Get big, Spread out.
@rafer - i think the potential problem w/ your message is no one has gotten big on FB platform since the time of Zynga. FB has essentially made it economically break-even or unprofitable to get big as an app/game. Buying users doesn’t arb as well and given the lack of virality - inexpensive users are hard to come by.
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sawickipedia reblogged this from rafer and added:
@rafer - i think...potential problem w/ your message is no one has gotten big on FB...
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rafer posted this
